THE POWER
OF DIVERSITY.
WE ACT.
Win new customers in diverse markets.
shades&contrast supports you in developing customized products for your target group to grow your business.
We analyse different customer groups and give you a clear understanding of your potential.
By focusing one target group, we grow your business in a specific segment.
- Starter Workshop - focus your target group
- Prototyping Package - create products
- Testing Package - iterate & improve
Making the difference.
The people behind shades&contrast know exactly what it takes to create successful products.
User-centricity is the secret behind innovation. Our world is different and diverse, so are the users. By embracing the difference, shades&contrast increases value for users and market relevance for companies.
Value for everyone.
Zamina Ahmad
Founder & CEO
Our Methods & Tools
Design
Thinking
Develop innovative products that matter by solving real user problems
Jobs to
Be Done
Discover underlying goals and tasks of your users and improve current solutions
Persona
Understand your target customer by characteristics like demography, goals and challenges
Design
Sprint
Fast-forward critical business questions and prototype a future product in 5 days
User
testing
Validate your product early by collecting real customer feedback
Business Model
Canvas
Discover hidden potentials and risks of new business models
Value Proposition
Canvas
Define the value you create and achieve product-market-fit
MVP
Attract customers with a first version of your product and improve it continuously
Remote
We are able to run fully remote Workshops and promise that it will be even fun
Live
Depending on the complexity we decide together with you if we run a face-to-face workshop
Miro
To make collaborative work possible we preferably use MIRO as tool
We’re always on the lookout for creative talents and collaborations with new clients. Are you one of those? Let’s connect.
©2022 shades&contrast