THE POWER
OF DIVERSITY.
WE ACT.
We embrace the difference and create products with value for everyone.
Many companies are developing products just for the average customer. In result, products are only made for specific stereotypes and market share stays limited.
shades&contrast celebrates the diversity of customers and creates an inclusive user experience for products with value for everyone.
How can we expand our market share with Product Inclusion?
What is the difference to accessibility?
Why not just focus on core customer groups?
With our keynotes and workshops, we give you impulses and first ideas how to create inclusive products and increase your relevance for more customers.
- Keynotes & presentations about Product Inclusion
- 4-hour-Check: How inclusive is your product and what can you improve?
Why are they still labeled as minority?
By underestimating relevant customer groups, you will automatically limit your market share. What you need is a clear understanding of all your potential customers to create value for everyone.
With our workshops and sprints, we support you in building products which adresses the needs of more relevant customers.
- 1-day-Workshop: Expand your market with Product Inclusion
- 5-day-Sprint: Design, Prototype and Test solutions
How to you unlock the power of diversity for more innovations?
What you need is a different range of opinions and the ability to discuss openly provocative ideas
With our trainings, we support you in creating the atmosphere for diversity and give you the tools to be a leader for inclusive products.
Start creating a culture where everybody can speak up to build a better future for everyone.
- Inclusive Product Design
- Inclusive Leadership
Making the difference.
The people behind shades&contrast know exactly what it takes to create valueable products.
User-centricity is the secret behind success and innovation. Our world is different and diverse, so are the users. By developing inclusive products, shades&contrast increases value for users and market relevance for companies.
For making a difference with value for everyone.
Zamina Ahmad
Founder & CEO
Our Methods & Tools
Design
Thinking
Develop innovative products that matter by solving real user problems
Jobs to
Be Done
Discover underlying goals and tasks of your users and improve current solutions
Persona
Understand your target customer by characteristics like demography, goals and challenges
Design
Sprint
Fast-forward critical business questions and prototype a future product in 5 days
User
testing
Validate your product early by collecting real customer feedback
Business Model
Canvas
Discover hidden potentials and risks of new business models
Value Proposition
Canvas
Define the value you create and achieve product-market-fit
MVP
Attract customers with a first version of your product and improve it continuously
Remote
We are able to run fully remote Workshops and promise that it will be even fun
Live
Depending on the complexity we decide together with you if we run a face-to-face workshop
Miro
To make collaborative work possible we preferably use MIRO as tool
We’re always on the lookout for creative talents and collaborations with new clients. Are you one of those? Let’s connect.
©2022 Shades & Contrast