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shades&contrast

THE POWER

OF DIVERSITY.

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WE ACT.

We embrace the difference and create products with value for everyone. 

Geometric-Squiggles

Many companies are developing products just for the average customer. In result, products are only made for specific stereotypes and market share stays limited.

shades&contrast celebrates the diversity of customers and creates an inclusive user experience for products with value for everyone. 

ON_WHITEBOARD
Why Inclusive Product Design?
How can we expand our market share with Product Inclusion?
What is the difference to accessibility?
Why not just focus on core customer groups?

With our keynotes and workshops, we give you impulses and first ideas how to create inclusive products and increase your relevance for more customers.

Services:
  • Keynotes & presentations about Product Inclusion
  • 4-hour-Check: How inclusive is your product and what can you improve?
Did you know that 10% of the Germans are only buying vegetarian products?
Why are they still labeled as minority?

By underestimating relevant customer groups, you will automatically limit your market share. What you need is a clear understanding of all your potential customers to create value for everyone.

With our workshops and sprints, we support you in building products which adresses the needs of more relevant customers.
Services:
  • 1-day-Workshop: Expand your market with Product Inclusion
  • 5-day-Sprint: Design, Prototype and Test solutions
What do you need to establish an inclusive culure?
How to you unlock the power of diversity for more innovations?
What you need is a different range of opinions and the ability to discuss openly provocative ideas

With our trainings, we support you in creating the atmosphere for diversity and give you the tools to be a leader for inclusive products.

Start creating a culture where everybody can speak up to build a better future for everyone.
Trainings:
  • Inclusive Product Design
  • Inclusive Leadership

Making the difference.

The people behind shades&contrast know exactly what it takes to create valueable products.

User-centricity is the secret behind success and innovation. Our world is different and diverse, so are the users. By developing inclusive products, shades&contrast increases value for users and market relevance for companies.

For making a difference with value for everyone.

Zamina Ahmad
Founder & CEO

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VALUE

FOR

EVERYONE

Let's set the power of diversity free!

Our Methods & Tools

Design

Thinking

Develop innovative products that matter by solving real user problems

Jobs to

Be Done

Discover underlying goals and tasks of your users and improve current solutions

Persona

Understand your target customer by characteristics like demography, goals and challenges

Design

Sprint

Fast-forward critical business questions and prototype a future product in 5 days

User

testing

Validate your product early by collecting real customer feedback

Business Model

Canvas

Discover hidden potentials and risks of new business models

Value Proposition

Canvas

Define the value you create and achieve product-market-fit

MVP

 

Attract customers with a first version of your product and improve it continuously

Remote

We are able to run fully remote Workshops and promise that it will be even fun

Live

 
Depending on the complexity we decide together with you if we run a face-to-face workshop

Miro

To make collaborative work possible we preferably use MIRO as tool

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We’re always on the lookout for creative talents and collaborations with new clients. Are you one of those? Let’s connect.

©2022 Shades & Contrast

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