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shades&contrast

THE POWER

OF DIVERSITY.

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WE ACT.

We create products with value. 

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You want to reach new customers?
You want to build useful digital solutions?
You want to improve the success of your product?

shades&contrast supports you in creating products with customer value.
We help you in building new solutions or improving your current product.

ON_WHITEBOARD


We do things differently.
Instead of creating average products, we use the power of diversity.

We give you a clear understanding of all your potential customers and integrate different user-perspectives.

Our results are not based on stereotypes - we amaze your customers and create a better product-market-fit for you.

  • Growth Workshop - discover customer potential
  • Design Sprint - ideate, prototype and validate solutions
  • User Testing - increase product-market-fit
  • Masterclass - Product Diversity & Inclusion

Making the difference.

The people behind shades&contrast know exactly what it takes to create successful products.

User-centricity is the secret behind innovation. Our world is different and diverse, so are the users. By embracing the difference, shades&contrast increases value for users and market relevance for companies.

Value for everyone.

Zamina Ahmad
Founder & CEO

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VALUE

FOR

EVERYONE

Let's set the power of diversity free!

Our Methods & Tools

Design

Thinking

Develop innovative products that matter by solving real user problems

Jobs to

Be Done

Discover underlying goals and tasks of your users and improve current solutions

Persona

Understand your target customer by characteristics like demography, goals and challenges

Design

Sprint

Fast-forward critical business questions and prototype a future product in 5 days

User

testing

Validate your product early by collecting real customer feedback

Business Model

Canvas

Discover hidden potentials and risks of new business models

Value Proposition

Canvas

Define the value you create and achieve product-market-fit

MVP

 

Attract customers with a first version of your product and improve it continuously

Remote

We are able to run fully remote Workshops and promise that it will be even fun

Live

 
Depending on the complexity we decide together with you if we run a face-to-face workshop

Miro

To make collaborative work possible we preferably use MIRO as tool

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We’re always on the lookout for creative talents and collaborations with new clients. Are you one of those? Let’s connect.

©2022 shades&contrast

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