OF DIVERSITY.
Bringing more Diversity into product & tech.
Hiring talents became very tough but qualified people are urgently needed in the product & tech space.
shades&contrast is on the mission to enable companies in inclusive recruiting and diverse talents in the role as product owner.
We believe in the power of diversity and want to bring good companies with good people together so that they can create a better digital future.
shades&contrast was founded by Zamina Ahmad with a mission:
Bringing more diversity into product & tech.
Zamina worked for many companies before consulting different clients in data-driven product management.
These companies have one challenge in common:
Finding experts that are making the difference in product with their perspective.
With shades&contrast Zamina wants to increase the diversity of people and expertise to develop a better digital future.
Our Methods & Tools
Design
Thinking
Develop innovative products that matter by solving real user problems
Jobs to
Be Done
Discover underlying goals and tasks of your users and improve current solutions
Persona
Understand your target customer by characteristics like demography, goals and challenges
Design
Sprint
Fast-forward critical business questions and prototype a future product in 5 days
User
testing
Validate your product early by collecting real customer feedback
Business Model
Canvas
Discover hidden potentials and risks of new business models
Value Proposition
Canvas
Define the value you create and achieve product-market-fit
MVP
Attract customers with a first version of your product and improve it continuously
Remote
We are able to run fully remote Workshops and promise that it will be even fun
Live
Depending on the complexity we decide together with you if we run a face-to-face workshop
Miro
To make collaborative work possible we preferably use MIRO as tool
We’re always on the lookout for creative talents and collaborations with new clients. Are you one of those? Let’s connect.
©2022 shades&contrast