THE POWER
OF DIVERSITY.
WE ACT.
We embrace the difference and empower all people to build a better future.
Many people talk about diversity. But only a few people know how to benefit from it. Shades & contrast implements diversity as a key driver for new ideas during product development. We don't just talk about diversity.
Lead with Equality & Inclusion
By this, you will not only generate valueable products but also create the atmosphere for bigger innovations.
Start being the leader who creates an environment where everybody can speak up to disrupt markets and build a better future.
- Inclusive Leadership Training
- Keynotes & Trainings about Diversity & Inclusion
Create Value for Everyone
Did you know that 15% of the world population is having a disability? Or that 10% of the Germans are only buying vegetarian products? Why are they still labeled as minorities?
With this underestimation you will automatically miss relevant market share. What you need is a clear understanding of all your potential customers to build value for everyone.
Start building products which adresses the needs of more than the average customer and build a better future for everyone.
- Persona workshops to extend customer groups
- Jobs to be done sessions to find underserved needs
- Designing & prototyping ideas
- User Testing to reach product-market-fit
- Fast Track: Design Sprint - analyse, prototype & test in 5 days
Empower Future Talents
How was your success in a digital career possible?
Have you studied something special for it?
Or did someone believe in you and gave you a chance?
Only hiring by CV means that you will miss great innovation potential.
What you need is a diverse team with the right mindset.
Start investing in different talents and empower them for our future.
- Hiring support for open positions
- 1:1 Mentoring in digital roles like Product Owner
- Trainings in product & innovation management
Making the difference.
The people behind Shades & Contrast know exactly what it takes to create valueable products.
User-centricity is the secret behind success and innovation. Our world is different and diverse, so are the users. Therefore, Shades & Contrast is on the mission to increase diversity during product creation.
For making a difference with value for everyone.
Zamina Ahmad
Founder & CEO
Our Methods & Tools
Design
Thinking
Develop innovative products that matter by solving real user problems
Jobs to
Be Done
Discover underlying goals and tasks of your users and improve current solutions
Persona
Understand your target customer by characteristics like demography, goals and challenges
Design
Sprint
Fast-forward critical business questions and prototype a future product in 5 days
User
testing
Validate your product early by collecting real customer feedback
Business Model
Canvas
Discover hidden potentials and risks of new business models
Value Proposition
Canvas
Define the value you create and achieve product-market-fit
MVP
Attract customers with a first version of your product and improve it continuously
Remote
We are able to run fully remote Workshops and promise that it will be even fun
Live
Depending on the complexity we decide together with you if we run a face-to-face workshop
Miro
To make collaborative work possible we preferably use MIRO as tool
We’re always on the lookout for creative talents and collaborations with new clients. Are you one of those? Let’s connect.
©2022 Shades & Contrast