We embrace the difference and empower all people to build a better future.
Many people talk about diversity. But only a few people know how to benefit from it. Shades & contrast implements diversity as a key driver for new ideas during product development. We don't just talk about diversity.
The people behind Shades & Contrast know exactly what it takes to create valueable products.
User-centricity is the secret behind success and innovation. Our world is different and diverse, so are the users. Therefore, Shades & Contrast is on the mission to increase diversity during product creation.
For making a difference with value for everyone.
Let's set the power of diversity free!
Our Methods & Tools
Develop innovative products that matter by solving real user problems
Discover underlying goals and tasks of your users and improve current solutions
Understand your target customer by characteristics like demography, goals and challenges
Fast-forward critical business questions and prototype a future product in 5 days
Validate your product early by collecting real customer feedback
Discover hidden potentials and risks of new business models
Define the value you create and achieve product-market-fit
Attract customers with a first version of your product and improve it continuously
We are able to run fully remote Workshops and promise that it will be even fun
Depending on the complexity we decide together with you if we run a face-to-face workshop
To make collaborative work possible we preferably use MIRO as tool