We embrace the difference and create products with value for everyone.
Many companies are developing products just for the average customer. In result, products are only made for specific stereotypes and market share stays limited.
shades&contrast celebrates the diversity of customers and creates an inclusive user experience for products with value for everyone.
The people behind shades&contrast know exactly what it takes to create valueable products.
User-centricity is the secret behind success and innovation. Our world is different and diverse, so are the users. By developing inclusive products, shades&contrast increases value for users and market relevance for companies.
For making a difference with value for everyone.
Let's set the power of diversity free!
Our Methods & Tools
Develop innovative products that matter by solving real user problems
Discover underlying goals and tasks of your users and improve current solutions
Understand your target customer by characteristics like demography, goals and challenges
Fast-forward critical business questions and prototype a future product in 5 days
Validate your product early by collecting real customer feedback
Discover hidden potentials and risks of new business models
Define the value you create and achieve product-market-fit
Attract customers with a first version of your product and improve it continuously
We are able to run fully remote Workshops and promise that it will be even fun
Depending on the complexity we decide together with you if we run a face-to-face workshop
To make collaborative work possible we preferably use MIRO as tool